We are dedicated to helping families achieve Optimal Health for life at Eade Family Chiropractic!

Combining the methods and expertise of chiropractic corrective and wellness care, Dr. David Eade and the Eade Family Chiropractic team are dedicated to providing Napa, California better health naturally by practicing and teaching the true ideals of chiropractic.

You are assured of receiving only the finest quality care when you choose Eade Family Chiropractic through the use of advanced chiropractic tools and technology. Dr. David Eade and their team have a genuine concern for your well-being!

For Napa Chiropractor visit Eade Family Chiropractic

By adding our exclusive Atlas virtual travel card system to your health centre, 35 to 40 hours of your staff’s work could be saved. These precious hours could be better used by implementing a staff-directed patient education system. More patients for your practice will be generated with this learninginitiative.

Another helpful tactic is to designate a weekly health subject to educate patients about common conditions that regular chiropractic care can treat. With our Generation 2 and 3 systems this strategy can be efficiently implemented. You can pre-program health messages for both the front desk sign-in monitor and treatment room sign-in screen (generation 3). They will see their name followed by a chiropractic health statement that prepares them for more information, when patients scan in at the front desk. The patient then proceeds to the treatment room and views another pre-programmed message that coincides with the first one. When you arrive at the adjustment room you can then further reinforce the information the patient has just seen. With this system in place, you can be confident that your patients will be learning something new at each appointment.

These messages can be based on a new patient visit sequence, or categorized by weekly or monthly health topics. Atlas has made your job easier by programming a series of 40 chiropractic health affirmations into our software. choose all of the health affirmations, or some of them, or add your own. Many established options are available to send these messages to your patients. We will help you implement Atlas to fit your practice effortlessly with our installation and on-site training.

This easy system can streamline your patient education program and keep your practice on track. Setting your practice on autopilot with an education plan is a proven way to obtain consistent results. No other software application on the market today will help you organize and implement your patient education initiative, while providing efficient and proven front desk management at the same time.

The average chiropractic health assistant spends more time with your patient than you do. Picture the following scenario: your waiting room is full and your staff begins talking about the weekly health topic. The patients begin participating and start a dialogue with each other and your staff person. This group discussion leads to a patient testimonial about a chiropractic success. Next, one of your new patients who is present and listening to the discussion, books his/her spouse for an exam because he/she has a similar problem. As you can see, this type of office patient/staff involvement creates a wealth of benefits for your patients.

Generating Atlas office moments not only builds referrals but also reinforces patient care and energizes office staff. With these benefits, and time for staff to educate patients, your practice cannot help but improve!

For Chiropractic Software visit Atlas Chiropractic System

At Friends and Family Spinal Care we are dedicated to helping families achieve Optimal Health for life!

Combining the techniques and expertise of chiropractic corrective and wellness care, Dr. Justin Brown and the Friends and Family Spinal Care team are committed to providing Coral Springs, Florida better health naturally by teaching and practicing the real principles of chiropractic.

When you choose Friends and Family Spinal Care you are assured of receiving only the finest quality care through the use of advanced chiropractic equipment and technology. Dr. Justin Brown and their team have a real concern for your health!

For Coral Springs Chiropractor visit Friends and Family Spinal Care

For Chiropractic Software visit Atlas Chiropractic System

Welcome to the technology corner for this month. In a recent issue we addressed the importance of email and specifically video email marketing. In this article we want to expand on that concept and give you tips on how to make your master email lead list.

We all receive monthly or weekly email advertisements from popular retailers advertising product specials ranging from computers to furniture and even airline flights. These are organizations that spend millions in print media and TV advertising. Now these companies have become experts in email advertising. We can make a “chiropractic recipe for success” in email marketing and lead generation by simply observing what these organizations are doing and why they are doing it.

Simply stated, email is the most affordable form of marketing today. Companies are now shifting advertising campaign money and expending energy developing their prospecting email lists. Have you ever noticed that some sellers will ask for your postal code and email address every time you purchase something? Especially when you make an online order, an email address is mandatory. Warm leads are used by these companies to generate a sizable email database. These are clients that are already using their products or services or have enquired about their products. Some organizations buy email lists but they would be classified as cold leads. Why would you want to buy a list and advertise health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Before you spend your hard earned cash on cold leads, do your homework. As chiropractors, we have so many options to collect warm leads to create an email wave in your community. Only a handful of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

A good number of chiropractors do outside talks or outreach events in order to build a chiropractic community awareness and promote their practice. You should be collecting crucial email addresses at all of these events. For example, if you do a screening, the potential new patient is interested enough in your service to stop and participate in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them relevant information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. If you don’t have a big advertising budget you need to communicate with them via email. A good video email campaign will not only keep you in front of your warm leads it will help you change them into new patients.

If you’re interested in a product but not ready to buy it could take months before you decide to make that decision and buy that item. The same idea applies to healthcare especially if they are in tune with crisis care. Potential patients might comprehend the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health issue and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the previous months.

Collecting emails at exhibitions, corporate talks and outside events is a good way to build your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re beginning a new patient education initiative that involves email and they are going to be sent top class cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you send these emails to friends and family you create a viral component to your email which is another subject in itself.

Asking your patients for emails is another great way to gain hundreds of emails. Start a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is submitted into the draw to win a great prize. By simply having a draw in your office, imagine how many emails you’re going to get. You can take it one step further and have your patients email their friends information introducing your new video email initiative. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

The Chiropractic Office and Viral Marketing

This month in your tech corner we are reviewing a lot of ways to grow practices using ‘viral marketing’ through technology and email. What exactly do we mean by ‘viral marketing’?

Everyone is now familiar with YouTube’s method of sharing, linking and searching for videos. It’s a basic concept that started with people submitting videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A medium for organizations to broadcast videos on the products or services that they offer is ultimately what it has become. To be successful in this type of viral marketing, an international presence or a product that can be purchased or ordered online is necessary.

What are some of the advantages of using this sort of technology to grow your practice and market chiropractic? Provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position, videos will do a fantastic job to improve the idea of chiropractic in the general public. That said, the likelihood of someone local searching chiropractic on YouTube, choosing your particular clinic and then booking an appointment is small to none.

How then, does one begin teaching people outside the confines of a practice, using the internet and email for external marketing? There are many programs currently using email technology with auto responders to show and keep the communication lines open with possible clients. There are however, flaws to these systems; the doctor is responsible for initially making the content to show future patients, or they sometimes use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you had a newsletter via email from Coca-Cola or Pepsi? These are companies that spend millions in video-based marketing. Quite simply, video is the way to go, when it comes to influencing the public. What keeps these organizations at the top is the amount of time and money that they spend on marketing. Yes, they have the financial backing to spend on costly endorsements and expensive TV advertising. A single chiropractic clinic has limited marketing fund, and our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local scale). We need to seek creative ways to show people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

We must accept newer technologies of patient education, although newsletters and mailings can still be inherently useful. People are used to being entertained and our new generation prefers visually-based methods of education. The concept of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that when they have a health issue, they might come in and see you as a result of having been sent your monthly newsletter, however the return on investment is EXTREMELY limited.

Let’s go back and explore the idea of video technology and the YouTube concept.

Are you submitting videos on your website? Or better yet, do you even own a website? Any clinic trying to increase its income potential should submit high quality videos on its website that fully teaches the idea of chiropractic and the wellness lifestyle. Additionally, videos enticing viewers to find chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be submitted. Chiropractic videos are a great way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to use emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to track down the closest chiropractic office. A powerful and promising website with superb video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Search for a company that has set up high quality videos that will stream on your website seamlessly and effortlessly, rather then trying to build your own. With their distinct messages let these videos, act to passively entice potential new patients through your door. In our next issue we will debate video email automation.

For <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Chiropractic Software visit <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System